Students attending this course must have completed the “Einführungsstudium”. It is strongly recommended that you already have completed the course “Strategische Unternehmungsführung”/”Strategic Management”.
Students should be proficient in English and should have a strong genuine interest in the topic of entrepreneurship and startups.
The course will be taught weekly. There will be group assignments throughout the semester and presentations at the end of the term. Detailed information will be provided in class.
Regular attendance of the classes is required. Taking the course online without attending classes is not possible.
This 12-lecture series equips aspiring entrepreneurs with the critical knowledge and skills to build a scalable startup. From idea validation to go-to-market strategies, the course covers essential elements of business growth. Students will develop a comprehensive scale-up case study throughout the course, culminating in a presentation and potential prize. Guest lectures from successful entrepreneurs provide real-world insights, enriching the academic framework.
By taking this course, students will be able to:
Course materials will be available on ILIAS.
Introduction to Startup Scalability
Idea Validation and Market Research
Revenue models and business structures that support growth
Customer Acquisition and Retention
Data-Driven Decision Making
Strategies for Growth
Team Building and Leadership
Financing the Scaling/Growing Business
Key takeaways and steps for implementing a scalable strategy