The Chair for International Management at the University of Fribourg organises a summer school in Bangkok in cooperation with a leading local university. In the context of BeNeFri, students from the University of Bern can participate in this course.
This study trip is scheduled from Tuesday, July 4 (Welcome Dinner), until Wednesday, July 12, 2023. It is a course (4.5 ECTS) of the Spring Semester 2023!
Registration to the course; https://de.research.net/r/9L2XXG8
Given the high and still rising relevance of Asia as market and as production location, the chair organises a study trip to Bangkok to learn from local lecturers and to experience the development in this region directly. In cooperation with CMMU (College of Management, Mahidol University), we organise one week of classes by university lecturers and talks by company executives or company visits in Bangkok and the region. CMMU is officially linked to the University of Fribourg via a cooperation agreement.
Lecture topics include, but are not limited to the following:
- Business Environment in Asia
- Cross-cultural Management: Asian and Western Approaches
- Negotiating in Asia
- Service Operations in Thailand
- Retailing in Thailand
- Direct investment in Asia: Legal considerations