Developing a Business Model Canvas (Spring Semester 2022)

General Information

ECTS 4.5 (= 3 SWS) 
Professor / Lecturer Prof. Dr. Philipp Sieger
Contact  philipp.sieger@imu.unibe.ch
Target Group Bachelor students
Credits Aknowledged Elective Course
Course Language English
Preconditions Students must be fluent in English and should have completed the “Einführungsstudium”
Registration In KSL, from Monday, January 3rd to Friday, February 18th, 2022
Number of Participants Limited to max. 24
KSL KSL

Course Description

How to develop a promising business model?

Have you ever thought about starting your own business? Do you have a business idea that you would like to develop further? Or do you want to learn more about these topics in general?

The course “Developing a Business Model Canvas” introduces the foundations of entrepreneurship and new venture creation and then focuses on two very powerful tools for potential entrepreneurs: the “Business Model Canvas” (BMC; Osterwalder & Pigneur, 2010) and the “Value Proposition Canvas” (VPC; Osterwalder et al., 2014).

In the course, the participants will learn the conceptual basics of entrepreneurship in general and the BMC and VPC in particular and will apply this knowledge to an own business idea. As such, the course combines academic rigor and practical relevance.

The key questions addressed in the course are:

  • What is entrepreneurship and new venture creation?
  • What is a business model, and why is a promising one important?
  • What are the key elements of the “Business Model Canvas” and the "Value Proposition Canvas"?
  • How to develop an own BMC/ VPC accordingly?
  • What are the respective pitfalls, dangers, and success factors?

The main learning outcomes of the course are:

  • Being aware of the foundations of entrepreneurship and new venture creation
  • Understanding business models in general and the BMC in particular from both a theoretical and practical perspective
  • Being able to actually develop an own BMC / VPC
  • Improving own entrepreneurial skills and capabilities

Performance Evaluation & Teaching Approach

To receive ECTS, both of the two following elements have to be completed:

  • Written BMC (20-25 pages, in teams of three students): 60% of final grade
  • Final BMC presentation (20 minutes plus Q&A, in the same teams): 40% of final grade

Attendance of all classes is mandatory. The course will be taught through in-person teaching with physical attendance. Specifically, the course includes a variety of didactic elements such as classic lectures, exercises, discussions, presentations, and a guest lecture.

Tentative Course Overview 

Meeting  Duration Topic  Location
 1 4 Lessons
(Thursday, February 24th, 08:15 - 12:00)
- Introduction to key topics

- Team Formation

- Idea generation

tbc
 2 4 Lessons
(Thursday, March 10th, 08:15 - 12:00)
- Additional BMC and VPC input

- Pitching of the basic idea

- Peer feedback & coaching

tbc
 3 4 Lessons
(Thursday, April 14th, 08:15 - 12:00)
- Mid-term presentations

- Status quo and challenges

- Further feedback and coaching

tbc
 4 5 Lessons
(Thursday, May 19th, 08:15 - 13:00)
- Final presentations tbc