Business Research (Spring Semester 2020)

General Information

Lecturer  Dr. Simone Schweiger
Assistants(s) Isabelle Notter

Room Room 101, Hochschulstrasse 6, Main Building (tentative)

Credits Acknowledged

Students specializing in management In core subject (Kernbereich)
Others In elective subjects (Wahlbereich)

Target group

MBA students (basic course, Basisveranstaltung) / lic.rer.pol. students (optional course)


The course will be held in German. The majority of documents will be available only in English. Students can give their presentations in German or English. 


Students are required to register to this course. Registration is open from 16th of January until 20th of February in KSL.

Students will be split into groups and thus we cannot accept any cancellations of the registration later than 27th of February. If students cancel their registration later than 27th of february they will receive a grade 1 from this course.


No preconditions for this course.

Teaching Approach and Performance Evaluation

The performance evaluation of this course consist of several components:

  • Stanford inspiration walk/ Observation & inspiration exercise (optional, individual grade) 10%
  • Presentation and discussion of one research article (team grade) 30%
  • Examination via Ilias (open book, individual grade) 30%
  • Research report (team grade) 30-40% 

Each completed component has to be graded positively (i.e., with the grade “4” or higher) in order to get an overall positive evaluation. The inspiration walk is optional - for students choosing not to conduct this evaluation component the research report will contribute 40 instead of 30 percent to the overall grade of the course.


Course Description

The course format of Business Research has been reconceptualized. The aim of this lecture is to provide you with a basic academic and research oriented know-how. Specifically, after this lecture you will have

  • deepened your academic expertise being of interdisciplinarily relevance,
  • developed a critical inquiring research attitude,
  • developed the capability to scrutinize issues you are confronted with in business and everyday life,
  • trained your hypothesis-driven thinking,
  • developed a systematic and analytic approach to solving problems.

To accomplish this, you will actively engage in a real research project. The topic you will engage in will be firms’ etrepreneurial orientation. For a full understanding of this topic, you will present and discuss one published research article in teams.

As many empirical studies have already been conducted on this topic, we will analyze their findings, use their results and perform a meta-analysis. With this method, we are able to provide a systematic synthesis of what other researchers have investigated so far. Thereby, you will learn about the essential techniques necessary for conducting a basic meta-analysis. As such, you will get familiar with different quantitative approaches of doing research and learn about approaches to studying a topic of interest.

After we have integrated your collected data, you will interpret meta-analytical results and conduct research reports in teams.

The lecture serves as a preparation for a master thesis at our institute – be it empirical or conceptual.

Attendance is obligatory when teams present their research papers on selected dates – please see timetable below.

Changes in the course schedule might occur. Course changes will be announced in class and/or via email.

Course Material 

Course materials will be available on ILIAS.

Recommended Reading

Zikmund, W., Babin, B., Carr, J., Griffin, M. (2013). Business research methods. Cengage Learning.

Borenstein, M., Hedges, L., Higgins, J., Rothstein, H. (2009): Introduction to Meta-Analysis. (One book for each project group can be borrowed from our institute)

Eisend, Martin (2014): Metaanalyse (Sozialwissenschaftliche Forschungsmethoden), Band 8, Hrsg. Spiess, M., Matiaske, W., Rainer Hampp Verlag, München.

Tentative Course Overview (subject to change)

Date Time  Topic                                                                                      Room
Feb 19
16.15 - 18.00        

Introduction to this lecture

Quantitative and qualitative research

Hypothesis-driven thinking

Correlation versus causation

Room 101, Main Building
Feb 26
16.15 - 18.00 Statistical Methods

Measurement and scaling


Structure and key information of a research paper

Room 101, Main Building
Feb 27 DUE Confirm your teams (see ILIAS link)  
Mar 04
16.15 - 18.00
Introduction to meta-analysis 


Room 101, Main Building
Mar 11
16.15 - 18.00 Coding

Q&A Team presentation
Room 101, Main Building
Mar 18
16.15 - 18.00

Meta-analysis (1/2):

  • Effect sizes based on correlations (Ch. 6)
  • Fixed-effect versus random-effects models (Ch. 11-13)
  • Factors that affect precision (Ch. 8)
Room 101, Main Building
Mar 25 16.15 - 18.00

Meta-analysis (2/2):

  • Identifying and quantifying heterogeneity (Ch. 16)
  • Subgroup analyses (Ch. 19)
Room 101, Main Building
Apr 08
16.15 - 18.00 Back-up Date
Room 101, Main Building
Apr 22
16.15 - 18.00 Team presentations and discussion (1/3)
Room 101, Main Building
Apr 29
16.15 - 18.00 Team presentations and discussion (2/3)
Room 101, Main Building
May 06
16.15 - 18.00 Team presentations and discussion (3/3) Room 101, Main Building
May 07 (subject to change)

Students receive CMA outputs for their research report


May 27
  • Time window opens for conducting open book Ilias examination
  • No more content-related questions may be asked in the Ilias forum concerning the examination or the research report
Jul 01
  • Submit research report in Word and print version
  • Submit Inspiration Walk exercise
  • Time window for conducting Ilias examination closes